Truth We are kinda allergic to bullshit, & we think its kinda hard to keep serving it. So wouldn’t it be easier to tell the truth? we think so.

Self Acceptance Only 1 of you. Why not love yourself? That’s why think its important to embrace what we have from; culture, looks, skin color. Rocking that South East Asian Beauty, we are born with everyday!

Listen to Community Beauty & Products should represent the people they serve, so why not give them a voice? Mad curates. Our community creates.

Love for All Life is short, who cares what people like or don’t like. All who come in peace are welcome to join the conversation. Be you albino, cat, bi, or incredible hulk.

Rebel first People come first at mad, not profit, sales or ego. We are here to serve & hopefully do some good along the way.